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Search Engine Optimisation (SEO)
Steelhorse Concepts incorporates the essential elements of SEO throughout the site design and development phases ensuring that the finished site attracts as many visitors as possible. Driving traffic to the site is what SEO is all about and Steelhorse Concepts will work with you to make sure your site gets the traffic it deserves.
Steelhorse Concepts understands that an essential element of website design is to continually assess the website as it is developed with a view to effective Search Engine Optimisation (SEO). SEO is that aspect of the design that is focused on getting a high ranking on the search engines thereby driving more traffic to your web site. Steelhorse Concepts offers two levels of SEO - Standard SEO and Premier SEO. If you already have a web site Steelhorse Concepts also offers a SEO Review service.
Standard SEO
The Steelhorse Concepts Standard SEO Package provides the core elements to make sure the site attracts relevant visitors.
During the Development phase Steelhorse Concepts develops the HTML title and meta tags. The title tag contains the words that appear on the top left of the browser window when the page is displayed. It is also read by the search engine robots in their quest to identify relevant sites. The meta tags contain the keywords relevant to and the description of the web page. All these elements aligned with the actual content of the page must be consistent with the keywords used in the description and the page content.
As part of the Standard SEO package Steelhorse Concepts will write these elements, and working with you ensure that the content is also properly aligned. Let me give you a simple example - this page - seo.php. The following relate to this page:
title | STEELHORSE CONCEPTS | SERVICES | SEARCH ENGINE OPTIMISATION (SEO) |
keywords | SEO, search engine optimisation, SEO services, standard SEO, premier SEO, search engines |
description | Search engine optimisation (SEO) is a crucial part of web site design. Steelhorse Concepts offers two levels of SEO service details of which are provided for clients to determine the best SEO approach for them. There is also a SEO Review service. |
Notice how often the keyword "SEO" appears both in the SEO elements (title etc.) but also within the content of the page and even in the web page address "seo.php". This is detected by the search engine robots and clearly tells them that this page is about Search Engine Optimisation.
Premier SEO
The Premier SEO package builds upon the Standard SEO package once the web site is deployed. Focusing on continuously improving the ranking of the web site on the search engines as other sites compete with yours giving you an advantage.
The Premier SEO package is intended for once your web site has been deployed. It's an ongoing process in which your site's ranking on the major search engines is monitored. Steelhorse Concepts will provide you with regular reports and recommendations to improve the rakings of your web site. As time goes by rankings change as new sites come into your marketplace. The Premier SEO package is aimed at Small/Medium Enterprises (SMEs) who rely upon the web as their primary marketing method.
SEO Review
With an SEO Review Steelhorse Concepts offers a comprehensive review of client web sites to improve the volume of traffic they receive. This service can revive a site's fortunes thereby avoiding unnecessary redevelopment.
The SEO Review service comprises a review of an existing site looking into those elements as are provided by the Standard SEO package used in web site design and development. On completion you will get recommendations to revise the SEO elements and in some instances the wording of the site content.